Sol Creative is a new creative agency in Guelph, Ontario that specializes in Motion Graphics and Video work. Sol’s attention to detail, perfectionism, and consistency in quality set them apart from their peers.
For this logo I used the theory of the golden ratio to represent Sol’s attitude toward perfectionism. Many designers use this theory’s circles as tools to create a logo, but I decided to use the circles of the golden ratio as the shapes in the logo. Additionally I used a consistent stroke thickness to represent consistency and establish a branding system.