Logo ID for A24 using duckweed.
Credits:
Created by Nik Arthur and Emi Takahashi
Sound Design by Nik Arthur
Score by Sam Hall
Art Direction [A24]: Liam Hamill
Created by Nik Arthur and Emi Takahashi
Sound Design by Nik Arthur
Score by Sam Hall
Art Direction [A24]: Liam Hamill
A24 asked us to animate their logo, however we’d like. So we went to the swamp.
A year ago in the swamp, we observed that duckweed, when parted, re-collects itself, as if magnetically drawn to each other. So we thought, what if the duckweed parted to reveal the logo?
Capturing the logo with the duckweed was very difficult, but after a day of repeated attempts we finally caught lightning in a bottle (duckweed in a swamp). Cutting together our shot with some of the wildlife and moments we had observed in the day created a little swampy story.